Since launching her career as a glamour model, Gemma has appeared in provocative photoshoots in lingerie and swimwear, including non nude topless shots, for men’s magazines such as Arena, FHM, Loaded, Maxim, Zoo Weekly and Nuts. In 2006 she appeared in three of the aforementioned magazines in one month, becoming one of the most prolific celebrity glamour models in the UK. In November 2006, it was announced by Zoo Weekly that Gemma had agreed to become their regular “sex and relationships columnist”. She also models underwear for Anne Summers.